Controversy At W3C Meeting

Mon, June 10, 2013

ADWEEK.COM: A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before they meet in California next week—rendering the meeting practically moot.

The "Draft Framework for DNT Discussions Leading Up to Face-to-Face" was distributed Monday during a conference call to members of the World Wide Web Consortium's (W3C) tracking protection working group, which is meeting May 6-8.

Established two years ago, the group has had little success in coming up with a voluntary Do Not Track standard that all the stakeholders, from privacy hawks to the ad industry, can buy into. The lack of consensus was one of the reasons Sen. Jay Rockefeller (D-W.Va.) held a hearing last week to try and find out what the hold up was.

The document, which was put forth as a "framework," drew immediate fire from privacy groups, which labeled it a "proposal" from the Digital Advertising Alliance. In the document, Do Not Track would be "off," not "on" by default like Microsoft's Do Not Track browser. (DAA advocates that Do Not Track be "off" by default.)

"Here's the new Do Not Track deal from the online advertising industry. Neither new nor a deal," tweeted Jonathan Mayer, a graduate student at Stanford University and member of the tracking protection working group, during Monday's conference call. Mayer has made a name for himself as an unapologetic privacy hawk.

[SOURCE: http://www.adweek.com/news/technology/do-not-track-framework-doc-stirs-controversy-ahead-w3c-meeting-149041]

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